Privacy Policy
Effective Date: 03/08/2025
Last Updated: 03/08/2025
1. Introduction
AVNU Limited ("we," "our," or "us") operates the One Perfect Day mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our App.
Contact Information:
Company: AVNU Limited
Email: contact@oneperfectday.app
Address: 128 City Road, London, United Kingdom, EC1V 2NX
Data Protection Officer: [Insert DPO Contact if applicable]
2. Information We Collect
2.1 Personal Information You Provide
Account Information: Name, email address, username, password
Profile Information: Age, location, preferences, goals
Future Visualization Inputs: Personal aspirations, goals, lifestyle preferences, career objectives, relationship status, and other information you provide to generate your future diary
Habit Tracking Data: Daily habits, progress tracking, custom habit creation
Generated Content: AI-generated diary entries and personalized content
Communications: Messages you send to us, feedback, and support requests
2.2 Information Automatically Collected
Device Information: Device type, operating system, unique device identifiers
Usage Data: App usage patterns, features accessed, time spent in app
Technical Data: IP address, browser type, crash logs, performance data
Analytics Data: Aggregated usage statistics and app performance metrics
2.3 Information from Third Parties
App Store Data: Information from Apple App Store related to downloads and reviews
Authentication Services: If you use Google Sign-In or Apple Sign-In, we receive basic profile information (name, email address) from these services
3. How We Use Your Information
3.1 Primary Purposes
Core App Functionality: Generate personalized future diary entries using AI/LLM technology
Habit Tracking: Monitor your progress and provide personalized recommendations
Account Management: Create and maintain your user account
Personalization: Customize your app experience based on your preferences
3.2 Secondary Purposes
Communication: Send you updates, support responses, and important notices
Improvement: Analyze usage patterns to improve app features and performance
Legal Compliance: Meet legal obligations and protect our rights
Marketing: Send promotional content (with your consent where required)
3.3 AI and Machine Learning
We use large language models (LLMs) and AI technology to:
Generate personalized future diary content using Claude AI (Anthropic)
Process voice and audio features using ElevenLabs (if applicable)
Provide habit recommendations and insights
Improve content quality and relevance
Analyze usage patterns for service enhancement
AI Data Processing: When you use our AI features, your inputs may be processed by our AI providers (Anthropic and ElevenLabs) under strict data protection agreements that prohibit them from using your data for their own purposes.
4. Legal Basis for Processing (GDPR/UK GDPR)
We process your personal data based on:
Contract Performance: Providing the core app services you've requested
Legitimate Interests: Improving our services, security, and user experience
Consent: Marketing communications and optional features (where required)
Legal Obligation: Compliance with applicable laws and regulations
5. Information Sharing and Disclosure
5.1 We DO NOT Sell Your Personal Information
We do not sell, rent, or trade your personal information to third parties.
5.2 When We May Share Information
Service Providers: Third-party vendors who help us operate the app, including:
Google Firebase (cloud hosting and backend services)
Analytics and customer support providers
AI/LLM Providers:
Anthropic (Claude AI for content generation)
ElevenLabs (voice and audio processing, if applicable)
All AI providers operate under strict data protection agreements
Legal Requirements: When required by law, court order, or government request
Safety and Security: To protect our rights, users' safety, or investigate fraud
Business Transfers: In connection with mergers, acquisitions, or asset sales (with user notification)
5.3 International Transfers
Your data may be transferred to and processed in countries outside your residence, including:
United States: For AI processing (Anthropic, ElevenLabs) and cloud services (Google Firebase)
Other regions: As required for service provision
We ensure appropriate safeguards through:
EU Standard Contractual Clauses for transfers outside the EU/UK
Adequacy Decisions where available
Google's Data Processing Terms for Firebase services
Other approved transfer mechanisms as required by law
6. Data Retention
We retain your personal information for as long as necessary to:
Provide our services and maintain your account
Comply with legal obligations
Resolve disputes and enforce agreements
Specific Retention Periods:
Account Data: Until account deletion plus 30 days
Usage Analytics: 24 months in aggregated form
Generated Content: Until you delete it or close your account
Legal Compliance Data: As required by applicable law
7. Your Privacy Rights
7.1 Rights Under GDPR/UK GDPR (EU/UK Users)
Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data ("right to be forgotten")
Restriction: Limit how we process your data
Portability: Receive your data in a portable format
Objection: Object to certain types of processing
Withdraw Consent: Withdraw consent for consent-based processing
7.2 Rights Under CCPA (California Users)
Know: What personal information we collect and how it's used
Delete: Request deletion of your personal information
Opt-Out: Opt out of the sale of personal information (not applicable as we don't sell data)
Non-Discrimination: Equal service regardless of privacy choices
7.3 Exercising Your Rights
To exercise these rights, contact us at contact@oneperfectday.app. We will respond within:
30 days for GDPR/UK GDPR requests
45 days for CCPA requests
We may extend these periods where permitted by law
8. Data Security
We implement appropriate technical and organizational measures to protect your data:
Encryption: Data encrypted in transit and at rest
Access Controls: Limited access on a need-to-know basis
Regular Security Assessments: Ongoing security monitoring and testing
Secure Infrastructure: Industry-standard security practices
Employee Training: Regular privacy and security training
9. Children's Privacy
Our App is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover we have collected such information, we will delete it promptly and may terminate the account.
Note: While our app may be available for download by users 7+ on app stores, the collection and processing of personal data (including AI-generated content and habit tracking) requires users to be at least 13 years old. Users under 13 should not create accounts or use features that involve personal data processing.
10. Cookies and Tracking Technologies
We use minimal tracking technologies:
Essential Cookies: Required for app functionality
Analytics: To understand app usage (with consent where required)
Preferences: To remember your settings
You can manage cookie preferences through your device settings.
11. Third-Party Services
Our App may integrate with third-party services:
AI/LLM Providers: Anthropic (Claude) for content generation and ElevenLabs for voice processing
Google Firebase: For cloud hosting, database, and backend services
Authentication Services: Google Sign-In and Apple Sign-In for account creation
Analytics Services: For usage insights (if implemented)
App Store Services: For app distribution
These services have their own privacy policies, and we encourage you to review them.
12. Updates to This Policy
We may update this Privacy Policy periodically. We will:
Notify you of material changes via email or in-app notification
Post the updated policy with a new effective date
Seek consent for material changes where required by law
13. Regional Specific Information
13.1 EU/UK Users
Data Protection Authority: You may lodge complaints with your local supervisory authority
Legal Basis: See Section 4 for specific legal bases
13.2 California Users
Shine the Light: California residents may request information about data sharing with affiliates
CCPA Rights: See Section 7.2 for specific rights
13.3 Global Availability
One Perfect Day is available in all countries where it can be distributed through the Apple App Store. We comply with applicable privacy laws in all jurisdictions where we operate, including but not limited to GDPR (EU), UK GDPR, CCPA (California), PIPEDA (Canada), and other regional privacy regulations.
14. Contact Us
For privacy-related questions, concerns, or rights requests:
Email: contact@oneperfectday.app
Address: 128 City Road, London, United Kingdom, EC1V 2NX
Important Note: This privacy policy is designed to comply with major privacy regulations, but laws change frequently. We recommend having this policy reviewed by a qualified legal professional before implementation and updating it regularly to ensure continued compliance.
